5 Seeds: Birds vs. Humans

I was the concept artist for this TVC campaign for 5 Seeds Cider, which pit humans against birds in a battle over The Apple of Knowledge.
I spent the week at Goodoil Film with Director Michael Spiccia, and we had a real blast nutting out the crazy bird shit covered world beneath the kingdom of the birds, and a “primeval eden”. It had an interactive video choose your own adventure style campaign to run along side the TV slot. Eve, our hero must climb to the tree of knowledge and steal the apple before the crow does- determining the fate of humanity!